R2J2Studios.com
"...offers a wealth of information on how to design, build and maintain a successful web-based business...Two thumbs up."


First Monday
"Really stands out...providing an overall understanding of the processes of creating, building and maintaining an e-commerce Web site."


Today's Librarian
"Completely covers the rudiments of e-business with succinct guidance on how to analyze, build, maintain and operate web businesses."


MerchantSeek.com
"Filled with details galore, covers everything from A to Z. Excellent book for intermediate and experienced web-based business owners."


Book Description
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing. Using this book as a tutorial and reference, you’ll learn how to: • Create a custom business model for success. • Select the software, hardware and hosting service that will best meet your needs. • Master outsourcing, building traffic, order processing, and fulfillment. • Choose the type of site that will fit your needs, with real-world examples of what to do — and what not to do. • Choose the right vendors and consultants to get the job done -- and learn how to manage their work effectively. • Build a web site that stands out from the rest. • Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content.


About the Author
Janice Reynolds is a writer, editor, speaker and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of a number of books including Going Wi-Fi, Logistics & Fulfillment for E-Business, A Practical Guide to CRM, and A Practical Guide to DSL. She has edited numerous technical books and led several e-commerce development teams. She also consults with established companies concerning their technical needs.

FROM OUR EDITORS

The Barnes & Noble Review
Notwithstanding the ￯﾿ﾽdot.bomb￯﾿ﾽ collapse, the Web continues to transform retail. (You￯﾿ﾽre here. That￯﾿ﾽs proof.) Whether you￯﾿ﾽre an entrepreneur or a business executive responsible for a Web initiative, you desperately need trustworthy guidance. Get it here.

Janice Reynolds covers the entire Web life cycle: design, construction, maintenance. She discusses everything from targeting customers to implementing security, infrastructure to quality assurance.

Should you buy ￯﾿ﾽshrink-wrapped￯﾿ﾽ e-commerce software or use a service provider? How do you choose a consultant who won￯﾿ﾽt rip you off? What￯﾿ﾽs the fastest, cheapest route to world-class customer service? Thoughtful answers are in here. So is everything that￯﾿ﾽs new: P2P, Weblogs, updated search optimization techniques, and plenty more. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2003 and Upgrading & Fixing Networks for Dummies, Second Edition.

FROM THE PUBLISHER

Showing how to build a successful e-commerce operation from the ground up, The Complete E-Commerce Book explores important considerations including customer experience, effective website design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. Hardware and software options are also discussed.

SYNOPSIS

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site - from selecting the right software through fulfilling orders.

The expert author starts by helping you plan the customer experience and design an effective, easy-access interface. You then progress to cutting-edge programming techniques and robust server configuration. Next, you'll master site marketing, customer service, order processing, warehousing and shipping.

Along the way are plenty of real-world examples of web sites to explore so you can learn what to do - and what not to do. Using this book as a tutorial and a reference.

You'll learn how to:

Create a custom business model for success. Select the software, hardware and Internet hosting service that will best meet your needs. Master outsourcing and hosting, building traffic, order processing and fulfillment. Choose the type of site that will fit your needs by reviewing current examples of brochureware sites, online stores, subscription sites, cyber malls and more. Choose the right vendors and consultants to get the job done - and learn how to manage their work effectively. Build a web site that stands out from the rest. Keep your customers happy with easy access, prompt delivery, good customer service and continuous enhancement of site quality and content.

Business owners, Web entrepreneurs and everyone who's involved with setting up and rolling out an e-commerce site will find answers to their business and technical questions in this all-in-one handbook!

FROM THE CRITICS

Todays Librarian

Reynolds completely covers the rudiments of e-business with succinct guidance on how to analyze, build, maintain and operate web businesses. ... This would be an ideal companion to more detailed references that lack the breadth and simplicity of Reynolds' work.

Paolo Cordone - First Monday

Where the book really stands out is in providing an overall and firm understanding of the processes of creating, building and maintaining an e-commerce Web site. Alone for this, the author deserves a praise.

ACCREDITATION