From Publishers Weekly
Eat everything. Concentrate on whole grains. Drink milk. Balance protein with carbohydrates. Avoid processed sugars. Do some exercise. The idea that a diet book making such proposals comes as a pleasant surprise shows just how far afield we've gone in the search for new ways to be fit. The only thing new about this diet by the editor-in-chief of Men's Health is its name, and this, one can presume, is because nowadays, a book simply called "Sensible Eating" wouldn't sell. The book's title is indeed misleading; only the final chapter deals solely with abs. The rest is full of rational recommendations for a realistic diet plan: eat more and smaller meals; have oatmeal in the morning for a nourishing breakfast; don't starve yourself; drink plenty of water; and stay away from sodas and foods that contain high-fructose corn syrup. Whether readers will, in the end, walk away with abs of steel is not really the point. They'll control their weight in a healthy way, without counting calories, cutting out whole food groups or supporting the beef futures market. Best of all, this book tells readers why it works: increase your body's metabolism, gain some muscle and fat burns away. The authors make this seem like a fresh and very attainable ideal. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


Book Description
Great-looking abs are more than just a way to support the mirror industry. In fact, strong abs and flat stomachs are the ultimate indicator of overall health-for both men and women. Great abs will help you live longer, sleep better, prevent back pain, and significantly improve your sex life! (And, hey, they don't look half-bad in the mirror, either.) Unfortunately, you could spend years on starvation diets and extreme exercise programs that never unearth those elusive stomach muscles.

Or you could spend just six weeks with David Zinczenko, Editor-in-Chief of Men's Health magazine, on THE ABS DIET-an easy and effective program for everyone that is helping thousands of people lose weight, flatten their guts, banish post-pregnancy bellies, and become healthier than they ever thought possible.
What's more, once on this revolutionary new diet you'll look and feel better than ever without deprivation dieting, counting calories, measuring foods, worrying about confusing phases-or ever feeling hungry!
Sound impossible? Let David Zinczenko prove it to you. As editor-in-chief of the world's most important men's magazine, Zinczenko has devoted his career to helping people improve their lives through the latest and most well-researched health, nutrition, and exercise information available.
Now, in the national bestseller THE ABS DIET, Zinczenko reveals his infallible formula that works for both men and women:
>>The ABS DIET POWER foods: the 12 best foods (all part of an easy-to-remember acronym) that will naturally boost your metabolism so that you can strip away fat, build muscle, and look and feel great for life. (Bonus: Many of the Abs Diet Powerfoods are even-gasp-carbs!)
>>SIMPLICITY: This low-maintenance program is easy to follow because there are no scales, no phases, no calculus-like formulas to compute, and no recipes that take a culinary degree to make. (One of the secret weapons: Satiating smoothies.) In fact, many of the dozens and dozens of delicious meals you can make take no more than a few minutes to prepare!
INCENTIVE: The plan never leaves you hungry. Instead, it encourages you to eat (a whopping six times a day!), stokes your metabolism, and even lets you cheat now and then.
ENERGY: Designed to help you build the lean muscle that and melt away that pesky belly fat, this full-body exercise program can be done at home in only 20 minutes, 3 times a week, with nothing more than a set of dumbbells!
LONGEVITY: An easy-to-remember maintenance plan will help you maintain your flat stomach forever.
Thousands of people are on THE ABS DIET, which can help you lose up to 20 pounds in six weeks-all while gaining pounds of muscle!-because it's easy to follow and even easier to stick to. THE ABS DIET also describes some of the stories of people who went on the program and had amazing successes. In those cases, these people ended up changing their waistlines-and their lives.
THE ABS DIET is the best, last and only diet and nutrition plan that you will ever need.

Read about how low-carb diets are making you fat, about how the food industry is putting secret fat bombs in your favorite foods, and about how you can fight back. You'll find out why 95 percent of all diets fail, and why THE ABS DIET is different.

So how about joining on for a six-pack? Yours.



- 12 "superfoods" that will change your life.

- A simple maintenance plan to keep your abs from disappearing

Six weeks to superior strength and sexy symmetry every man-and woman! -lusts after. Men's Health can show you how.



From the Inside Flap
You have abs.
Yes, you.

And in just six weeks,
they're going to show.

The lean, hard stomach everyone wants is within your grasp-and The Abs Diet will help you achieve it.
In survey after survey, men and women say a lean, muscular abdomen is the ultimate symbol of sex appeal. And in study after study, researchers found that getting a firm, flat stomach is the single most significant step you can take to stay healthy for life. It's simple: To look better, to feel better, to live better, The Abs Diet is for you!
The Abs Diet is not a gimmick. It doesn't bury you in measuring, calculating, counting, or hard-to-understand phases. It lets you enjoy the foods you crave. It's not low-carb, low-fat, or low-anything-else. It's just a smart, sensible, healthy plan that will give you the body you want in weeks. And you'll never feel hungry, restricted, or deprived.
How is this possible? Research at top medical schools has shown time and time again that the best way to maintain a fit physique is to eat more food, not less.
The Abs Diet will show you how to eat to keep your body's natural fat burners stoked at all times so you burn fat and build muscle all day, every day-even when you sleep.
In these pages, you'll learn about the 12 Powerfoods that should become the staples of your diet. (Hint: Steak and strawberries are both in the mix.) You'll discover the two hidden dietary killers that could be poisoning you right now. You'll find out why 95 percent of all diets fail-and why The Abs Diet is different.
(continued on back flap)
(continued from front flap)
And you'll enjoy some of the simplest, most satisfying meals ever created.
The Abs Diet is the best, last, and only diet and nutrition plan you will ever need.
How do I know? Well, I'm the editor-in-chief of Men's Health, the world's largest men's magazine. I eat the latest health information for breakfast, I pour over how to make your body better for lunch, and I want to tell you about it over dinner.
I've got quite a story to tell-about how low-carb diets are making you fat, about how the food industry is putting secret fat bombs in your favorite foods, and about how you can fight back.
So how about joining me for a six-pack? Yours.
-David Zinczenko





David Zinczenko, the editor-in-chief of Men's Health magazine, grew up as an overweight kid in Bethlehem, Pennsylvania. Since then, he has become one of America's leading experts on health and fitness, has offered advice to men during appearances on Good Morning America and The Early Show, and has twice competed in the New York City Marathon. He lives in New York City and Allentown, Pennsylvania.

Ted Spiker, an assistant professor of journalism at the University of Florida, is a contributing editor to Men's Health. His work has also been published in Fortune; O, The Oprah Magazine; InStyle; Sports Illustrated Women; Writer's Digest; Adventure Sports; and more. He is a graduate of the University of Delaware and the Columbia University Graduate School of Journalism.



From the Back Cover
"The Abs Diet is a sensible eating and exercise plan, not a fad diet. The Abs Diet Power-
foods and the Abs Diet Workout are designed to make you fit, healthy, and lean for life. If you want to get on top of your game, this is where you start. Remember: Don't cheat yourself, treat yourself."
-The Rock, movie star

"The Abs Diet is a must read for anyone who is serious about building a healthy body and changing to a healthy lifestyle. Most diets are based on gimmicks that set you up for failure; this is the first program I have seen that promotes a lifestyle change that anyone can live with."
-David R. Pearson, Ph.D., director of the strength-research laboratory
at Ball State University in Muncie, Indiana

"Finally, a diet that's focused on what you can eat, not what you can't! The Abs Diet isn't just about aesthetics, though. You'll look good, but you'll feel great-and you'll succeed at last! The Abs Diet addresses the reality of people's everyday lives and shows them how to improve their health through smart eating and exercise."
-Heidi Skolnik, R.D., staff nutritionist for the New York Giants

"Clear, crisp, refreshingly sensible, and as entertaining as it is enlightening, The Abs Diet will reward its readers handsomely. There are few 'diet books' that I am willing to endorse; I endorse this one enthusiastically. If you have an abdomen, get this book!"
-David L. Katz, M.D., director of medical studies in public health at Yale University School of Medicine and director of the Yale Prevention Research Center

Whether you want to change your body to improve your health, your looks, your athletic performance, or your sex appeal, The Abs Diet offers you a simple promise: If you follow this plan, you will transform your body so that you can accomplish each and every one of those goals. As a bonus, The Abs Diet will do something more than just enhance your life-The Abs Diet is going to save it. In addition, just look at what you'll gain:
o A fitter, healthier, sexier body. (Both women and men rate a flat stomach as the most appealing muscle group.)
o Freedom from back pain and injury. (In one study, firmer abs were found to be the most important predictor of one's overall health.)
o A longer, healthier life. (The right diet can fight cancer, heart disease, high blood pressure, and more.)
o A better sex life. (Learn the diet-and-
exercise prescription for total sexcellence.)



About the Author
David Zinczenko, the editor-in-chief of Men's Health magazine, grew up as an overweight kid in Bethlehem, Pennsylvania. Since then, he has become one of America's leading experts on health and fitness, and serves as a spokesperson for all issues affecting men. He has been a guest on Good Morning America, the Today Show, CBS's The Early Show, CNN, 48 Hours, Primetime Live and VH-1, and has written Op-Ed pieces for the New York Times, Los Angeles Times and USA Today. He has twice competed in the New York City marathon, and in 2003 was named by People magazine as one of the "50 Most Eligible Bachelors." He divides his time between Allentown, Pennsylvania and New York City.

Ted Spiker, an assistant professor of journalism at the University of Florida, is a contributing editor to Men's Health. His work has also been published in Fortune; O, The Oprah Magazine; Instyle; Sports Illustrated Women; Writer's Digest, Adventure Sports; and more. He currently resides in Gainesville, Florida.

FROM THE PUBLISHER

Great looking abs are more than just a vanity goal. Guys with abs live longer. Guys with abs don't worry about back pain. And, of course, guys with abs get lots of female attention. Unfortunately, you could spend years on starvation diets and extreme exercise programs that never unearth those elusive stomach muscles.

Or you could spend six weeks with Dave Zinzenko, Editor-in-Chief of Men's Health magazine and lose 20 pounds minimum releasing a washboard stomach worthy of any woman's dreams.

Sound impossible? Let David Zinczenko prove it to you. As editor-in-chief of the most important men's magazine around, Zinczenko has devoted his career to showing guys how they can lose their guts and pack-on muscle. Now, in The Abs Diet, he reveals his infallible formula:
- Six weeks of guy food menus, including meals, snacks, and a restaurant dining guide focusing around foods like steak, chicken, cheese and nuts

- A workout program that anyone could master - emphasizing strength and interval training, with a special focus on lower-body workouts (the bigger the muscles you work, the faster the weight loss)

- 12 "superfoods" that will change your life.

- A simple maintenance plan to keep your abs from disappearing

Six weeks to superior strength and sexy symmetry every man-and woman! -lusts after. Men's Health can show you how.

FROM THE CRITICS

Publishers Weekly