Book Description
Inside the Minds: The Sports Business is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the strategic thinking behind leading an elite athletic workforce. Featuring senior management from the nation’s premier teams and leagues, this book provides a broad, yet comprehensive overview of the current shape and future state of professional sports. As they raise critical points around running a business under intense public scrutiny, these authorities offer practical and adaptable strategies for building a strong fan-base and profiting year after year. From revenue and salary management, to player acquisitions and negotiations, these leaders articulate the finer points of an industry driven by talent and fueled by the desire for success. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts explore in detail, what it takes to build and sustain the organizations that win championships.


From the Publisher
This book is written by: Brian Cashman, Senior Vice President & General Manager, New York Yankees – Winning On and Off the Field Chris Wallace, General Manager, Boston Celtics - An Insider’s Look at – and Love for – Pro Basketball Charley Armey, General Manager, St. Louis Rams - Inside and Outside: Corporate America vs. the Sports Industry Don Garber, Commissioner, Major League Soccer - Major League Soccer: Establishing the World’s Sport in "A New America" Mike O'Connell, Vice President & General Manager, Boston Bruins - The Three Components of the Sports Industry Doug Hamilton, Vice President & General Manager, Los Angeles Galaxy - Building a Franchise for the Long Haul – Locally and Globally Joe Garagiola, Jr., Senior Vice President & General Manager, Arizona Diamondbacks - A Winning Tradition Mike Smith, General Manager, Chicago Blackhawks - Building Success through Sports Management Jim Smith, General Manager, Columbus Crew - Investing in the Future of Soccer

FROM THE PUBLISHER

This book is written by: Brian Cashman, Senior Vice President & General Manager, New York Yankees ￯﾿ﾽ Winning On and Off the Field Chris Wallace, General Manager, Boston Celtics - An Insider￯﾿ﾽs Look at ￯﾿ﾽ and Love for ￯﾿ﾽ Pro Basketball Charley Armey, General Manager, St. Louis Rams - Inside and Outside: Corporate America vs. the Sports Industry Don Garber, Commissioner, Major League Soccer - Major League Soccer: Establishing the World￯﾿ﾽs Sport in ￯﾿ﾽA New America￯﾿ﾽ Mike O￯﾿ﾽConnell, Vice President & General Manager, Boston Bruins - The Three Components of the Sports Industry   Doug Hamilton, Vice President & General Manager, Los Angeles Galaxy - Building a Franchise for the Long Haul ￯﾿ﾽ Locally and Globally Joe Garagiola, Jr., Senior Vice President & General Manager, Arizona Diamondbacks - A Winning Tradition Mike Smith, General Manager, Chicago Blackhawks - Building Success through Sports Management Jim Smith, General Manager, Columbus Crew - Investing in the Future of Soccer

SYNOPSIS

Inside the Minds: The Sports Business is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the strategic thinking behind leading an elite athletic workforce. Featuring senior management from the nation's premier teams and leagues, this book provides a broad, yet comprehensive overview of the current shape and future state of professional sports. As they raise critical points around running a business under intense public scrutiny, these authorities offer practical and adaptable strategies for building a strong fan-base and profiting year after year. From revenue and salary management, to player acquisitions and negotiations, these leaders articulate the finer points of an industry driven by talent and fueled by the desire for success. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts explore in detail, what it takes to build and sustain the organizations that win championships.

WHAT PEOPLE ARE SAYING

Richard Costello

What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge. — Manager-Corporate Marketing Communication, General Electric

Carl Ledbetter