From Publishers Weekly
An object sells on eBay every 1.7 seconds. Someone buys a digital camera on the site every 90 seconds. And according to the company, more than 70,000 Americans make their living by selling on eBay. The site has revolutionized the way small-business owners run their operations, and in this guide, Griffin, who was the company's first customer service representative and is now "Dean of eBay Education," shows an impressive command of the ins and outs of using eBay, particularly how to set up and run a business selling merchandise there. Griffin, who travels around the country extolling eBay's virtues in lectures and seminars, is a relentless cheerleader, citing loads of examples of eBay success stories. While he doesn't address some obvious questions (e.g., how eBay makes money and what its responsibilities to users are), Griffin dexterously walks readers through the site, with impressive practical know-how about buying and selling everything from cowboy boots to computers. His book is clear, simple and well organized, and while there are many personal observations, they don't obstruct the instructional material. The lion's share of the advice is for sellers, with tips on how to set up an inviting "storefront" on eBay, how to use HTML programming language to enhance it, how to photograph items for sale, how to pack and insure them and how to deal with customers. The depth of Griffith's commonsense knowledge and the clarity of his writing will be worthwhile to anyone with a personal interest in eBay.Copyright 2003 Reed Business Information, Inc.

FROM THE PUBLISHER

America's official eBay Ambassador shares his humor, know-how, and matchless eBay expertise in this authoritative guide geared to both the beginning bidder and seller, as well as the professional entrepreneur.

Whether it's just a desire to make some extra money, buy the latest set of golf clubs, or start a new business, eBay is the best online destination. With a community of more than forty-six million people around the work every day, eBay is the world's online marketplace.

In this definitive resource, ultimate eBay insider Jim Griffith-also known as Griff-tells readers everything they need to know to become successful online buyers and sellers. In this indispensable manual-completely authorized by eBay and featuring the latest formats, screens, protocols, and etiquette-the eBay Guru of online auctions provides a comprehensive blueprint for:
Navigating the Web site
Placing a bid
Putting items up for sale
Setting up your own successful eBay business
Tricks of the trade from successful eBay buyers and sellers
Strategies for safe, secure, hassle-free eBay buying and selling
Tips and shortcuts for even the most technologically challenged
Case studies and success stories of people whose lives have been changed by eBay

For first-time users or online pros, The Official eBay Bible teaches people how to swap and shop with the best of them.

Author Biography: Jim "Griff" Griffith became eBay's first customer support representative while working out of his own studio in West Rutland, Vermont. Within two years, he helped build a customer support team with over forty representatives across the U.S. In 1999 as manager of eBay Customer Support Training, he helped train nearly all of the 500 employees who now work at eBay's first official Customer Support Center in Utah. Today, he holds the unique position of "eBay Ambassador," traveling across the country and teaching eBay University seminars.

FROM THE CRITICS

Publishers Weekly