The revised second edition of The Complete Idiot's Guide to Starting Your Own Business, by author and entrepreneur Ed Paulson and marketing consultant Marcia Layton, is an extensive handbook of small-business basics for those who already have the desire and drive mandatory for launching an individual commercial enterprise--but it does not include all of the specific day-to-day skills that significantly increase its chances for survival. The book begins with plainspoken advice on matters such as choosing a business, setting goals, and initiating the plan that makes it all happen. This is followed by material on sales and marketing and developing business structures, which is bolstered at appropriate intervals with useful definitions, additional resources, and warnings about potential pitfalls. The next two sections on finances and growth, however, may ultimately prove most valuable. The best information here includes sections about evaluating competition and defending against potential incursions; why business bankers reject loan applications and how to make them your allies; and why production plans are critical. This book also looks at the "secrets of success," suggesting ways to cope with the ups and downs that any entrepreneur will inevitably encounter. --Howard Rothman


MacMillan General Reference
This is the perfect get-started guide to opening a business. In a lighthearted, friendly format, this book helps you act on your dreams of starting a business, and provides expert advice on business plans, financing, legal concerns, and marketing issues. It explains all you need to know and do to be your own boss.


Book Description
Experienced business owners know that the required ingredients for starting a successful business are 10% inspiration and 90% perspiration. The Complete Idiot's Guide to Starting Your Own Business, Fourth Edition, has been updated and expanded to give you even more of the tips, tricks, and action steps needed to write a great business plan, to get it funded, and to put it into action. It even includes a new CD ROM that contains 90 of the most commonly used business documents, legal agreements, and forms-- saving you time and money. Reading this book and acting on its advice won't get rid of the perspiration but it will make your success no sweat.


Download Description
This is the perfect get-started guide to opening a business. In a lighthearted, friendly format, this book helps you act on your dreams of starting a business, and provides expert advice on business plans, financing, legal concerns, and marketing issues. It explains all you need to know and do to be your own boss.

FROM THE PUBLISHER