Internet Works, September 2000
"There is plenty of valuable information within its covers, and it will be inspirational to the small business".


Supply Management, 19th October 2000
"The authors have captured the essential ingredients required to begin building a programme devoted to enhancement, guiding the reader with plenty examples and exercises so that the points are well illustrated."


Internet Works, September 2000
"There is plenty of valuable information within its covers, and it will be inspirational to the small business".


EuroBusiness, November 2000
"The lessons learnt will help turn e-business dreams into reality."


Book Description
The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of ), Internet business developers (such as Michael Dell) or Internet innovators in long-established companies (such as Mike Harris of the Prudential Corporation). The Bucks Start Here helps Internet entrepreneurs understand how technology is reshaping society and business, and how they can begin to develop their own vision. It explores key social trends and what effects these can have on customer power, but most importantly it provides a set of tools and basic framework for building a digital business.


Book Info
(Capstone) Reveals the secrets of seven business personalities that have transformed their sectors of business, from start-up pioneers like Jeff Bezos and Jay Walker, to Internet business developers and innovators like Charles Schwab and Mike Harris. Provides lessons from the experiences of these innovators that can be used to transform any business into an e-success. Softcover.


From the Inside Flap
The Bucks $tart Here The emergence of a new society driven by information technologies is having a massive impact on the competitive landscape of every business sector. New and different competitive dynamics are unfolding, including:a major shift in market alignment from seller to buyerthe remarkable effect of ‘network returns’ - wherethe more customers for a product or service thatthere are the more value accrues to all customersthe opportunity to create all sorts of new interfaces between buyer and seller.But for many of us this emerging Age of Opportunity is baffling. How is it possible to prosper in a world where one month’s winning business models are derided next month? How can we build credible and sustainable strategies for the future when there is no past to draw on and the present changes almost by the hour? The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (Jeff Bezos, Founder and Chief Executive of Amazon.com, Jay Walker, Founder and Vice-Chairman of Priceline, and Pierre Omidyar, Founder and Chairman of eBay); internet business developers in their own real-world pre-Internet companies (Charles Schwab and Michael Dell); or, internet innovators in long-established and conservative companies (Mike Harris of the UK’s Prudential Corporation and John Pluthero of Dixons, the electrical goods retailer). The lessons from these digital giants will help you turn your e-business dreams into reality. Ian McDonald Wood shows conclusively that you don’t need to be a technologist, a marketeer or a strategist to succeed in digital business and create lasting value in the network economy. What you must have is:awareness of the role of technology in shaping societyprofound commitment to customers and to providing value to them above everything elsethe courage to let your imagination loose, andwillingness to build a great team that can help you to achieve your goals.Michael Dell believes that to take advantage of the opportunities all you need is a framework and a dream. The Bucks Start Here is the first book to supply the framework. It will help you to understand how technology is re-shaping society and business, and begin to develop your own vision. It will help you to explore key social trends and their influence on customer power. It will also provide you with a set of tools and a framework with which to build your own digital business. Finally it will also help you to consider the organisational issues you need to confront to ensure your business becomes a reality.


Back Cover Copy
"Internet entrepreneurs strike virtual gold on a daily basis, it seems, turning embryonic businesses into stock market titans. The Internet boom has for the budding Internet business person all the hallmarks of a virtual gold rush. There are some big differences, though. As prospector you can stake your own claim wherever you like - there’s plenty of virtual territory still available. There’s plenty of gold in the ground, too, but you alone will determine whether you can recover it. And best of all, you don’t need to up sticks and set off to the ends of the earth. That fortune is there in that virtual claim right under your nose. Just do it." From the Bucks Start Here


About the Author
Ian McDonald Wood is a digital business guru. He has been advising the senior management of companies, big and small, for two decades and is himself a successful entrepreneur. He combines the rigorous eye of a strategist with the financial precision of an accountant and the creative flair of a marketeer. His global perspective is a result of working in more than twenty five different countries. Dr Melvyn Reader provides the research power in Ian McDonald Wood’s digital business team. His fresh perspectives on the new economy flow from extensive work in international relations.

FROM THE PUBLISHER

The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers (such as Michael Dell) or Internet innovators in long-established companies (such as Mike Harris of the Prudential Corporation). The Bucks Start Here helps Internet entrepreneurs understand how technology is reshaping society and business, and how they can begin to develop their own vision. It explores key social trends and what effects these can have on customer power, but most importantly it provides a set of tools and basic framework for building a digital business.

FROM THE CRITICS

EuroBusiness

The lessons learnt will help turn e-business dreams into reality.

Internet Works

There is plenty of valuable information within its covers, and it will be inspirational to the small business.

Supply Management