Book Description
What are you saying before you speak a word? Does your nonverbal communication limit your effectiveness? In this enlightening guidebook, Sherry Maysonave shows you precisely how to commnad respect, inspire trust, and project personal power when you dress down for business. She emphasizes the silent but potent - nonverbal aspects of clothing, demeanor, and body language. She reveals how nonverbal factors determine the responsse you receive from others factors that impact your ability to maximize success. Sheery Maysonave puts an end to the confusion that surrounds casual attire in the workplace and social invitations requesting casual dress. In this groundbreaking book, she decodes the confusing catchall term "casual." For varied occasions, Sherry explains and clarifies two primary questions: 1) How dressed down is too casual? 2) How dressed up is not casual enough? Using fascinating case studies, Sherry exposes the personal saboteur that works behind the scenes to undermine success. Personifying this conniving part of the human psyche, she introduces McSly, a friendly monster that seduces you into making choices that can disempower you. Sherry and McSly use real-life situations to show you exactly what casual apparel and what nonverbal communications sabotage or empower you and your career goals. Sherry gives you key strategies for powering up your nonverbal communications and for taking control of your image. Using her expert tips, you can dress down with flair and confidence. Sherry's painless shopping strategies show you how to quickly examine clothing store inventories to find those garments that are empowering to you. Her secrets on creating wardrobe miracles are refreshing and exciting. Sherry Maysonave brings needed clarity, sophistication, and wit to all dress-down issues in today's workplace. This inspiring, humorous, visually-rich book is the millennium's "How-To-Dress-Down-For-Success" bible. Log on to www.casualpower.com and find out how to enhance your personal power even more!


About the Author
Sherry Maysonave is an expert in nonverbal communication, business casual dress, and image development. She has coached executives in achieving excellence in communications and image since 1982. Her training in the arts of communication, professional dress, and psychology has enabled Sherry to assist tens of thousands of people to reach greater levels of success. Sherry is the founder and president of Empowerment Enterprises, one of America's leading communication-image firms. Specializing in business images, Sherry's work addresses empowering individuals through verbal and nonverbal communication, apparel, demeanor, and all aspects of personal presentation. Her clients include business professionals from a variety of industries, nationally-known political figures, writers, university professors, seminar leaders, and entertainers. Sherry's corporate clients range from international companies in technology, finance, advertising, law, real estate, and retail to insurance and health-care corporations. Observing massive confusion surrounding casual attire in the workplace, and innundated with pleas for advice, Sherry wrote Casual Power: How To Power Up Your Nonverbal Communications and Dress Down for Success. Sherry has global experience as a communication-image consultant, including work in Boston, Chicago, Dallas, Houston, London, Los Angeles, New York, Paris, San Francisco, and Sydney. Travelling extensively, she studies the nuances of regional attire in her business pursuits on a worldwide basis.

FROM THE PUBLISHER

What are you saying before you speak a word? Does your nonverbal communication limit your effectiveness? In this enlightening guidebook, Sherry Maysonave shows you precisely how to command respect, inspire trust, and project personal power when you dress down for business. She emphasizes the silent - but potent - nonverbal aspects of clothing, demeanor, and body language. She reveals how nonverbal factors determine the response you receive from others - factors that impact your ability to maximize success.

Sherry Maysonave puts an end to the confusion that surrounds casual attire in the workplace and social invitations requesting casual dress. In this groundbreaking book, she decodes the confusing catchall term "casual." For varied occasions, Sherry explains and clarifies two primary questions.- How dressed down is too casual? How dressed up is not casual enough?

Using fascinating case studies, Sherry exposes the personal saboteur that works behind the scenes to undermine success. Personifying this conniving part of the human psyche, she introduces McSly, a friendly monster that seduces you into making choices that can disempower you. Sherry and McSly use real-life situations to show you exactly what casual apparel and what nonverbal communications sabotage or empower you and your career goals.

Sherry gives you key strategies for powering up your nonverbal communication and for taking control of your image. Using her expert tips, you can dress down with flair and confidence. Sherry's painless shopping strategies show you how to quickly examine clothing store inventories to find those garments that are empowering to you. Her secrets on creating wardrobe miracles are refreshing and exciting

Sherry Maysonave brings needed clarity, sophistication, and wit to all dress-down issues in today's workplace. This inspiring, humorous, visually-rich book is the millennium's "How-To-Dress-Down-For-Success" bible.

FROM THE CRITICS

Dick Williams - Dick Williams, Chairman, Quokka Sports, Inc.

How we present ourselves has always been important, but never more so than today; and yet many are confused and frustrated, looking for guidance when it appears none exists. Whether you think you are confused or not, Casual Power will make a difference in how successful you can become.

Robert Kiyosaki - Robert Kiyosaki, author of Rich Dad. Poor Dad, a USA Today, Wallstreet Journal, and Business Week Best Seller

Sherry knows what she is talking about and she has the power to bring out the best in you.

Jay P. Mechling - Jay P. Mechling, Vice President, Morgan Stanley Dean Witter

Extremely useful excellent reading for every business person. This is the new millennium guide for business casual dress and personal empowerment.

Dr. Betty Flowers

Casual Power goes right to the heart of the relationship between clothing and empowerment. A lot can be learned from this wise and useful book. A classic.
Dr. Betty Sue Flowers, Professor, Business Consultant and Editor, Joseph Campbell and the Power of Myth

Masahiro Morimoto - Masahiro Morimoto, Vice President, Asia-Pacific, Netscape