From Book News, Inc.
Apple's award-winning designs have inspired a dedicated following of creative technophiles--and it seems Wired News reporter Kahney has met them all. Color photographs and accompanying text capture images of Apple tattoos and haircuts, art projects (iMac aquariums for example), hardware mods, mock-ups of fantasy Macs, and fans and their projects (e.g., furniture built out of Apple packaging, upgraded Color Classics with G3s, and an original empty cardboard box for the first Mac which sold on eBay for $500). Kahney also includes information about Apple and its founders.Copyright © 2004 Book News, Inc., Portland, OR

Business In Vancouver, December 14, 2004 http://www.zisman.ca/Articles/2004/biv790.html
"The ultimate Mac-lover's coffee table book."

CNET, December 15, 2004 http://news.com.com/Photos+The+art+of+being+a+Mac+fan/2009-1041_3-5491302.html?tag=st.num
"Illustrates a culture of Apple Computer devotees still very alive."

San Francisco Chronicle, December 12, 2004 http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/12/12/BUG7BA9Q791.DTL&type=business
"Kahney embarked on his journey to chronicle the weird world of Mac addicts, and I think he nailed it."

San Antonio Express-News, December 12, 2004 http://www.mysanantonio.com/business/stories/MYSA121204.2R.themacguy.103f5b0.html
"If your favorite Mac geek has every Mac-related doodad, try the compelling new book ‘The Cult of Mac.’"

MacAddict, January 2005
"We challenge you to open to any page and not learn something about the Mac’s history or its fanatical devotees."

MyMac.com http://www.mymac.com/showarticle.php?id=1840
5/5 rating "A wonderful book to look at and read… put together with loving care by the author."

Village Voice, November 30, 2004 http://www.villagevoice.com/issues/0448/press.php
"Kahney crawls into every crevice where Mac addicts lurk, with tales (and images) of tattoos, evangelism, hoarding, and Deadhead-style conventions."

MacWorld UK, MacExpo bonus issue, November 2004
Magazine cover story "We’re all nuts about Apple, but Kahney has found some people at the ragged edge of Mac-fandom."

Netsurfer Digest, November 15, 2004 http://www.netsurf.com/nsd/
"A fun addition to the coffee-table genre."

MacNN http://reviews.macnn.com/review.php?id=62
"Fun book that any Mac addict will delight in displaying if he can keep wiping the drool off the pages."

Book Description
There is no product on the planet that enjoys the devotion of a Macintosh computer. Apple's machines have legions of loyal, sometimes demented fans. The Cult of Mac surveys the devoted following that has grown up around Macintosh computers. Like fans of a football team or a rock group, Macintosh fanatics have their own subculture, with clearly defined obsessions, rites, and passages. Famously dedicated to their computers, many Mac fans eat, sleep, and breathe the Macintosh. Fans who get Mac tattoos and haircuts, people who attend Apple Store openings like they are Grateful Dead shows, counterculture icons who love the Mac, people who turn old Macs into aquariums (or bongs), Ellen Fein lookalike contests, erotic fiction featuring Steve Jobs; it's all here. Technology reporter Leander Kahney exposes all sides of Mac fanaticism, from the innocuous to the insane.

About the Author
Leander Kahney covers Apple and the Mac community for Wired News, where he writes the wildly popular "Cult of Mac" column. Before joining Wired News, he was a senior writer at the legendary Mac magazine Macweek. Kahney has written for numerous publications, including Wired Magazine, Scientific American, Business 2.0, and the Guardian. He owns six computers, all of them Macs.

FROM OUR EDITORS

The Barnes & Noble Review
For millions, the Mac is far more than a computer: It￯﾿ﾽs a passion, an obsession, a cult. Now that cult￯﾿ﾽs been documented brilliantly. If you￯﾿ﾽve ever smiled back at a happy Mac startup icon (or mourned its absence), you will love The Cult of Mac.

Here are the Mac tattoos, the mods and macquariums, the collectors and fantasy Mac designers. Here are Macs in movies (notice how the good guys always get ￯﾿ﾽem?). Here￯﾿ﾽs the semiotic significance of the two Steves, and the free-love commune that became Northern California￯﾿ﾽs biggest Mac dealer.

From long-forgotten Macworlds to brand-new iPods, here￯﾿ﾽs the whole Mac cultural experience, bound between two hard covers: perfect for your coffee table, or for burying in a time capsule so your grandkids will see what it was really like. Otherwise, they￯﾿ﾽll never believe you. Bill Camarda, from the December 2004 Read Only

FROM THE PUBLISHER

"The Cult of Mac takes you inside the world of the Mac addict. Meet fans who get Mac tattoos and haircuts, people who travel across the globe to attend Apple Store openings, and counterculture icons who love the Mac. Discover the realm where old Macs become aquariums or bongs, origami Macs are made out of paper, and where the Macs of the future are envisioned not by suits in Cupertino, but by Mac heads all over the world. Visit the gatherings of the Mac tribe, from the big trade shows to tongue-in-cheek lookalike contests of Mac celebrities. And explore the little-publicized underbelly of Mac culture, including erotic fiction featuring Steve Jobs and the influence of mind-altering drugs on the Mac's famous interface." Whether you're a casual observer, a mild Mac fan, or a hardcore member of the cult, join journalist and loyal Mac user Leander Kahney as he exposes all sides of Mac fanaticism, from the innocuous to the insane.

FROM THE CRITICS

Library Journal