Walter Schmid, Founder, Montreux Direct Marketing Symposium
Joe is well known throughout Europe as one of America's most innovative creative geniuses.

Albert Gore, VP, United States of America
You have a real talent for promotions and writing advertisements.

Eddy Boas, former Chairman, Pan Pacific Direct Marketing Conference
Joe Sugarman is a legend in Australia. His stories alone are worth the price of the book...

Book Description
Many so-called marketing experts wrtie books on how to market products. But it is rare to find an actual practitioner who not only has acheived marketing success himself (and many times over) but is able to express himself so beautifully in prose. Joseph Sugarman has written a book that every marketing person or anygbody in business should definitely read. The book is filled with marketing strategies that he taught for many years. It provides valuable lessons--all sandwiched in between actual marketing examples. A very valuable book for anybody in marketing or wanting to understand marketing.

About the Author
Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing. Even the New York Times called him a "mail order maverick." His ads broke all the rules. His concepts were often ahead of his time and his pioneering marketing ideas were copied by many. In breaking the rules and blazing new trails, he soon developed a following and a reputation that won for him the respect of his customers and the acclaim of his peers.