From Library Journal
Appel worked for many years in public relations for the Yankees. He also has authored or coauthored 15 books, including Slide, Kelly, Slide (Scarecrow, 1999), a well-received volume on a 19th-century baseball hero. His love of baseball shines through here, and Yankee fans will lap up his humorous stories of Yankee greats and not-so-greats. New York libraries should consider. Copyright 2001 Reed Business Information, Inc.


Book Description
For nearly ten years, Marty Appel was part of the New York Yankees’ public relations team, serving as its director from 1974 to 1977. In this book he paints intimate portraits — by turns hilarious and poignant — of the superstars and the benchwarmers of that era, both on and off the field. The lineup of colorful characters includes tempestuous owner George Steinbrenner, managers Casey Stengel and Billy Martin, and future Hall of Famers Mickey Mantle, Yogi Berra, Whitey Ford, and Reggie Jackson. Appel’s job was to keep the Yankees in the news. And given the team’s high profile, that task was rarely difficult, sometimes disastrous, and often gratifying.

FROM THE PUBLISHER

For nearly ten years, Marty Appel was part of the New York Yankees￯﾿ﾽ public relations team, serving as its director from 1974 to 1977. In this book he paints intimate portraits ￯﾿ﾽ by turns hilarious and poignant ￯﾿ﾽ of the superstars and the benchwarmers of that era, both on and off the field. The lineup of colorful characters includes tempestuous owner George Steinbrenner, managers Casey Stengel and Billy Martin, and future Hall of Famers Mickey Mantle, Yogi Berra, Whitey Ford, and Reggie Jackson. Appel￯﾿ﾽs job was to keep the Yankees in the news. And given the team￯﾿ﾽs high profile, that task was rarely difficult, sometimes disastrous, and often gratifying.

FROM THE CRITICS

Library Journal