The book is expensive, but it's also almost 800 pages, and none are wasted. Many ads are full page, and most are full-color. Don't expect a lot of context -- other than a multi-lingual introduction, it's all ads, glorious ads. If someone on your gift list appreciates vintage design, the products of the past, and a bit of colorful history, this book -- or other eras in the series -- will be a nostalgic treat. … Gael Fashingbauer Cooper