Is a pair of ordinary jeans just that? According to Baudrillard, jeans are the only article of clothing to "have created an imaginary unanimity". Certainly this book aims to make one re-think denim, as it surveys recent work related (either loosely or snugly) to the most popular kind of pants. The result is a collection of art projects from among the biggest names in contemporary art, including Gilbert & George, Chia, Nan Goldin, Tracey Moffatt, Serrano, Lichtenstein, and many others. An unusual and provocative book.