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Top Sellers for Advertising Books:


The 33 Ruthless Rules of Local Advertising
Author:	Michael Corbett	Book Review
Format:	Paperback
ISBN:	096673839X
Publish Date:	January 1999



*Creative Advertising: Ideas and Techniques from the World's Best Campaigns*
Author:		Book Review
Format:
ISBN:	0500284768
Publish Date:



*Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale*
Author:	Rick Page	Book Review
Format:	Paperback
ISBN:	0071418717
Publish Date:	March 24, 2003



Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and how It Changed Us All
Author:	James B. Twitchell	Book Review
Format:	Paperback
ISBN:	0609807234
Publish Date:	December 2001



The Fall of Advertising and the Rise of PR
Author:	Al Ries	Book Review
Format:	Paperback
ISBN:	0060081996
Publish Date:	May 2004



My Life in Advertising: Scientific Advertising
Author:	Claude C. Hopkins	Book Review
Format:	Paperback
ISBN:	0844231010
Publish Date:	January 1987



*The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies, Revised and Updated for the 21st Century*
Author:	Stephen E. Heiman, Diane Sanchez	Book Review
Format:	Paperback
ISBN:	0446673463
Publish Date:	January 1, 1998



Ogilvy on Advertising
Author:	David Ogilvy	Book Review
Format:	Paperback
ISBN:	039472903X
Publish Date:	March 1985



*Advertising: Principles and Practice (6th Edition)*
Author:		Book Review
Format:
ISBN:	0130477222
Publish Date:



Advertising Media Planning
Author:	Jack Zanville Sissors	Book Review
Format:	Hardcover
ISBN:	0844215635
Publish Date:	July 2002



Advertising Media A-to-Z: The Definitive Resource for Media Planning, Buying, and Research
Author:	Jim Surmanek	Book Review
Format:	Paperback
ISBN:	0071422145
Publish Date:	October 2003



*Marketing Management*
Author:	Philip Kotler	Book Review
Format:	Hardcover
ISBN:	0130336297
Publish Date:	May 2002



Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
Author:	Scott Donaton	Book Review
Format:	Hardcover
ISBN:	0071436847
Publish Date:	May 2004



*The Tipping Point: How Little Things Can Make a Big Difference*
Author:	Malcolm Gladwell	Book Review
Format:	Paperback
ISBN:	0316346624
Publish Date:	January 7, 2002



Search Engine Advertising: Buying Your Way to the Top to Increase Sales
Author:	Catherine Seda	Book Review
Format:	Paperback
ISBN:	0735713995
Publish Date:	February 2004